Who Are We

We’re Flatwater Inc, the manufacture of the fine line of Sharkhide products.

How’d We Get Here?

We introduced Sharkhide Metal Protectant to the public back in the late Eighty’s. We started selling Sharkhide Metal Protectant from the trunk of our car, from our camper and off the deck of our boat. Basically from anywhere we went. Sharkhide Metal Protectant was such a revolutionary concept in protecting finishes people were skeptical at first. But that didn’t stop us! We talked to anyone that would listen and eventually word began to travel about this new “miracle coating”! Sharkhide Metal Protectant was so well received by our customers they next approached us to bring an Aluminum Cleaner of the same quality to the market as well. And again, thanks to unmatched quality and performance of our Cleaner and Protectant, our customers requested we also offer a Metal Polish and Black Streak Remover and the rest is history!. Thanks to these products, we’re able to create different finishes on all types of metals and protect and preserve those finishes for years and years.

From the Owner

Probably the single hardest thing we have to deal with here at Flatwater would be our customers picking up INCORRECT INFORMATION. It’s EVERYWHERE! YouTube, Facebook, forums, Marine dealers, and groups to name a few. Even though the folks dishing out this poor information aren’t doing it on purpose, it still manages to cause an enormous amount of problems including misperceptions, Incorrect expectations, waste of time and money to re-do projects, and yes, even damage! My personal message to you, our customers, is that I promise to do everything in my power to be available to you day or night, seven days a week to help with your questions. My DIRECT phone number is posted on this site as well as on every single container of Sharkhide products that I send out. I’m not suggesting that ALL information out there is bad, but if you want 100% guaranteed accurate advice on the use, application, or maintenance of Sharkhide products, PLEASE-PLEASE calls us first!!!

What Do You Get?

When you deal with Flatwater Inc. you’ll quickly realize something very different. You’ll notice that you’re not forced to email your questions and wait for an answer someday, and you’ll NEVER be sent to some far-away offshore phone bank that’s reading back to you from a script. Our goal isn’t simply to “make the sale”, our goal is to make sure our customers are informed on the uses and capabilities of our products. If our products aren’t the best solution to your problem, we won’t sell them to you! We want YOU to be as happy with the purchase as we are.

Why People Trust Us?

We personally have a long history of boating, restoring Muscle cars, show vehicles as well as many other types of restoration and fabrication. So when you call us with a question about your project, there’s a good chance we’ve personally used our own products for that very same thing. So if you have questions or concerns about any of our products always feel free to call. Day or night, seven days a week. Because here at Flatwater, we don’t have “store hours”…your hours are our hours!
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